SAR, a luxury festive-womenswear brand, operates at the intersection of tradition and modernity. The apparel cater to a contemporary Indian woman—celebrating the festivities rooted in culture, with flavours of newness. The visual language of the brand exudes sophisticated Indian luxury—the finest chintz blending into exquisite silks, extends across every touchpoint of the brand.
The project was undertaken for a client based in Delhi who was re-looking at their womenswear boutique, primarily targeting a millennial clientele.
The wordmark exudes understated luxury—a bold yet airy, calligraphic form, rendered in gold.
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